Marvel Comics decided it didn’t want to wait until Comic-Con International: San Diego to announce breaking news. They let the cat out of the hat a week early on their post-Avengers vs X-Men plans. Those plans involve a “rebranding” of their line, calling it Marvel NOW! Don’t confuse it with a reboot or relaunch however. Marvel doesn’t want to be compared to their competition, DC Comics and their “New 52″ initiative.